The engagement and retention of candidates throughout the life of the trial is managed and maintained through the Patient Engagement Plan. This ensures the patient remains at the centre of the clinical trial during preparation and management.
Our high-level of retention is based on each plan being tailored to the circumstances within our patient communities and the specific countries we work in. We achieve this through our patient engagement team, who define the patient profile and design the best way to engage with them in their local healthcare setting.
The team will also identify ways to overcome any protocol-specific nuances to establish how patients think about their disease and provide them with the relevant information to make an informed choice on joining a study.