The engagement and retention of candidates throughout the life of the trial is managed and maintained through the Patient Engagement Plan. This ensures the patient remains at the centre of the clinical trial during preparation and management.

Our high-level of retention is based on each plan being tailored to the circumstances within our patient communities and the specific countries we work in. We achieve this through our patient engagement team, who define the patient profile and design the best way to engage with them in their local healthcare setting.

The team will also identify ways to overcome any protocol-specific nuances to establish how patients think about their disease and provide them with the relevant information to make an informed choice on joining a Synexus study.

Working together on a focused approach ensures we can get the first patient to join the study in the shortest time possible. We are not only recruiting patients, but also retaining them and increasing their motivation to participate in the right Synexus trial, which then enhances the overall quality of trial delivery.

This is done in conjunction with the patient’s family doctor who is aware of their trial participation and will check the study is suitable for their current health and wellbeing. With more GPs trusting Synexus and providing their patients with the opportunity to access clinical trials, our ongoing engagement plan is to approach more Health Care Professionals with the benefits of the Synexus experience.

The growing Synexus database community has been developed through ongoing communication and word of mouth to ensure patients and the wider network of health care professionals know all they need to know about Synexus and the clinical trial process.

  • Advertising campaigns across key territories
  • Brand exposure through newsletters and health checks
  • Engaging with participating local Health Care Providers, GPs, Specialists and Pharmacists
  • Encouraging family and friend referrals
  • Interaction with patient advocacy groups and health fairs
  • Recruitment teams visiting local centres and clinics
  • Online engagement through social media
  • Direct to patient communication via our commercial database