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Patient Retention

Synexus recognises that retention is as vital to conducting a successful clinical trial as recruitment, and it is for this reason that for each recruitment strategy a retention plan is also developed, to consider why patients might lose their motivation for a study, and what might cause them to exit.

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These issues are discussed and considered at the planning stage of the study. Rather than becoming a crisis management exercise, a strategic response for retention is put in place even before the first patient has consented. Keeping patients motivated is no small feat and requires dedication and continual review.Part of the Synexus Project Management process, is to keep track of patient attrition rates and also to pro-actively identify warning signs.

Each Dedicated Research Centre is tasked with flagging signs which might suggest a patient is losing motivation and commitment to a study. These flags may include:

Missed appointments
Lack of enthusiasm
Reduced communication - unreturned phone calls, failure to respond to written communications.

Synexus' retention strategy seeks to identify the cause of these problems before it is too late and the patient exits the study. As with any customer care strategy, it is often a small issue causing the problem, which, if identified promptly, can be resolved easily. Synexus recognises that everyone must be respected, treated as an individual and listened to. This is particularly true of those who sign up for clinical trials, the majority of whom will take their health very seriously and believe that their contribution to medical research should be recognised and rewarded, it is therefore a key element of the Synexus retention strategy to ensure that each patient is treated with the utmost care, consideration and respect, and to minimise any circumstance that might discourage a patient from continuing with their participation.

Synexus Limited, Registered in England and Wales, Registered number 3724238, Registered Office: Sandringham House, Ackhurst Park, Chorley , Lancashire, PR7 1NY

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Patient Retention

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