The Right Model For The Right Region
While the SOPs and rigorous Synexus standards are identical for each centre worldwide, the recruitment model varies by region.
In order to maximise recruitment, some countries favour a satellite outreach model. Local knowledge and experience enables the model to be tailored to each individual country‘s needs. In South Africa or India, for example, investigators visit township clinics to discuss clinical trials with walk-in patients. Synexus recognises the validity of the ‘think local; act global‘ adage and is well aware of socio-cultural differences across the world.
Rather than falling into the generalisation trap, Synexus continually collects data to help inform recruitment strategies. Synexus has developed strategies designed to address different beliefs about a disease, and which take into consideration the economic barriers which make the cost of transportation, participation and lack of insurance significant for some. Strategies also take individual barriers such as lack of time, into consideration. Synexus has country specific expertise on:
- Regulatory environments
- Local healthcare professional attitudes to clinical research
- The local attitudes to, and awareness of, a condition
- The general attitude towards clinical research and participation in clinical research
Response rates to recruitment activities.
With the benefit of this information Synexus applies a centralised approach to each campaign, tailoring the specific tactics to match local market needs.
Synexus currently has Dedicated Research Centres in Western and Central & Eastern Europe, South Africa, the UK and India. Its dynamic growth strategy, driven by the demands of clients, will see this list continue to grow.